Val Smith Petroleum

With eleven Exxon stations featuring internal restaurants, Robert Hart found himself in need of software that simplified his enterprise and aggregated sales data and price books into one central location. He began implementing the Computerized Daily Book on a gradual basis in order to see how it performed.

“Our plan,” he explained, “was to install the CDB at 7 sites and let them run for a year, then evaluate the investment. After one year we realized a gain of 3% net profit. This encouraged us to invest more in the CDB and SSCS, so now we have 11 stores operating with the full scan system, and we plan to add the system to our upcoming facilities.”

Robert chose the CDB because it was “all-encompassing,” fitting the needs of a multi-store operator perfectly. He acquired immediate knowledge of the transactions at each store, and control of each became maintained from a central location. He was able to identify problems and solve them, or make adjustments to what each particular store sells, how it sells, and at what price.

Scanning items added numerous benefits to Hart’s operation. Because scanning eliminated the errors of hand-keying UPCs, Hart’s inventory counts began providing him with nearly exact knowledge of inventory quantities and shrinkage. The days of guesswork and excessive purchasing were over once the CDB was in place – Hart was able to precisely adjust prices and margins to remain competitive and profitable. He cited the possibility of “99%+” accuracy in inventory maintenance with the use of handheld scanning in the store, and emphasized he was able to track cashier activity with much greater detail.

Once the CDB was implemented, Hart modified his business’ accounting structure. Accounting for all eleven stores could be performed remotely from a central location. This central location began receiving all Accounts Payable and Accounts Receivable information, and all deliveries that used Electronic Data Interchange (EDI). Data duplication was eliminated, and vendor invoices consolidated.

Hart especially appreciated the CDB’s Accounts Payable system, a simplified approach to tracking all money owed to vendors. The A/P system stores all open invoices, due dates of amounts owed, and tracks everything ever paid to vendors, including check numbers and dates of payments. “I can get Cash Requirement reports from the system,” Hart said, “and identify which invoices I want to pay or not pay. When we do cut the check, the CDB updates the checking account balance and check register. The checkbook reconciliation program is easy and efficient.”

The CDB helped him keep his growing multi-site business profitable, controlled, and easy to manage. It’s always a pleasure for us to work with bright and forward thinking C-store operators like Robert Hart.